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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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The impact of internet on the music industry in selected countries
Frídl, Adam ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This bachelor thesis deals with the impact of internet on the music industry. A very important comparison is made between the worsening situation in the Czech Republic and the improving one in Germany. A part of the bachelor thesis is an analysis based on a multinational questionnaire, where the major reasons for these states are found. As a result, several recommendations are being made. Also the present online music stores in the Czech Republic are being elaborated with a prediction of the most successful one and substantiation.
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Current Situation of czech Publishing in non-artificial Music
Kovalová, Terezie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The goal of this thesis was to evaluate current situation of czech publishing in non-artificial music, primary in last five years. This thesis also deals with digital production, current situation in the area of piracy and ATCA and also deals with the topic called ?Loudness war?. Thesis is completed with interview with a leading czech producer, Jan. P. Muchow.
Key words: publishing, digital production, piracy, ACTA, ?loudness war?
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Current situation of czech publishing in alternative and underground music
Kovalová, Terezie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This thesis engages the question of whether it is even possible to popularize or proclaim alternative or underground project. For the analysis, I chose five publishers, Minority records , Starcastic , Polí5 , Citysurfer and Quazidelict . Originally I wanted to work also include publishing a happening agency AM180 together with their festival Creepy Teepee, but despite my repeated attempts I failed to contact its founders. After some research, I estabilished, that this community does not want to be externally presented and resists any publicity in the mainstream media.
Thesis is elaborated in an unconventional way, due to the absolute lack of information about all of these publishing companies, both in printed and online media, I decided to use form of a personal interview. Therefore I would also like to apologize for slang expression used by persons involved in these interviews. It illustrates the world which is discussed. In order to confront ideas, for all the interviews I used the very similar set of questions, that were altered depending on the specialization of the publisher.
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The marketing mix of a drum and bass record label company
Kolomijcová, Bianka ; Zamazalová, Marcela (advisor) ; Postler, Milan (referee)
The main aim of this diploma thesis is to design the marketing mix of an alternative record label company that releases drum and bass music. In the theoretical part I try to describe the situation on the music market and outline how record labels work. I am specifying the tools of the marketing mix which are typical for a record label. In the practical part I'm pointing out the differences between the perception of mainstream and alternative music and I'm characterising the drum and bass scene. Based on this information I'm choosing the target audience and building the profile and the vision of my fictional
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Vydavatelská a obchodní činnost Supraphonu Music a.s.
Motlová, Barbora ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Bakalářská práce se zaměřuje na postavení hudebního vydavatelství Supraphonu Music a.s. na českém hudebním trhu. Prostřednictvím rozboru realizačního procesu v organizaci, popisu vydavatelské činnosti v jednotlivých hudebních žánrech a rekapitulace obchodní činnosti se snaží nastínit možné zlepšení pozice firmy na trhu a odhalit možnosti dalšího vývoje. K celkovému zhodnocení je použita metoda SWOT.
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